A business database containing scholarly journals, trade publications, and industry reports. With 4000 active indexed and abstracted journals and full text access for more than 1000 journal titles, it covers a wide range of subjects including business, management, economics, finance, accounting, and marketing. Users can explore case studies, company profiles, and market research reports.
Insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter. Now known as Market Research and American Business, 1935-1965.
Provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.